Wednesday, March 18, 2009

Dear REI,

I like you. Like, really like you. I like to spend lots and lots of money at your store. If I were independently wealthy, I would likely own one of everything you carry.

Yet, that's not my point. My point is, every year I look forward to receiving my dividend. I always have a running list in my mind of things I would like to buy and, since I can sometimes be a tightwad, I use my dividend as an opportunity to get a few of them. Like my usual Teva flip flops, or this swimsuit, or this bag, or these pants, or any number of other things I might pick up if I were actually in the store.

The problem I am having is that everyone else I know has already gotten their dividends. Everyone, that is, except for me. Now, I know I am getting one because I spent a buttload of money in your store last year. When my husband and I purchased bicycles (his actually came from your store), we spent the equivalent of the GDP of a small nation in your store on gear. I do believe that means I have a fat check coming my way. And, now that I think of it, I would maybe even be tempted to use my check toward that Tail Wagon for Indy. No, scratch that, I probably won't. But, either way, what I spend it on is beside the point. It's that I want to. Spend it, that is.

I don't want to seem impatient or anything, but I'm a little concerned that you've forgotten me. I am getting a dividend, right? I believe you have my correct address, as I receive your catalog and credit card offers regularly. So, um, I'll just keep waiting, I guess. I'm sure that there is a reasonable explanation as to why everyone else is enjoying spending their dividends and I'm still waiting. But just don't forget me, okay?

Respectfully,
Sierra

P.S. I would also very much like it if you chose to build another store in the Milwaukee area. Preferably one close to my house.

4 comments:

Julia March 18, 2009 9:01 PM  

ooooh, that sucks. I hope REI pulls through soon. But honestly, you read my post, right? We were all pumped to spend our obscene $300 dividend there but were really not impressed with their stock right now. So maybe it's for the best you wait? :)

Also, I never noticed your picture link before. I think I might go visit your shutterfly sight for a while now.

Anonymous March 19, 2009 4:18 PM  

Hi Sierra,

Thank you so much for your post. We really like you, too. We're not quite sure why your dividend hasn't arrived but we didn't forget you! You can still use your dividend to get some cool, new gear. You can go into the store and they can look up the amount for you right there, if you want. If you'd rather, we could have someone from Member Services give you a call and confirm your dividend amount. Whatever is most convenient for you. Just let us know. You can also call 1-800-426-4840.

We're really sorry about the mail problem but please know we're really glad you're a member. Really glad!

Cheers,

REI

sierra March 19, 2009 6:24 PM  

Whoa! Anyone else see that? REI responded to my letter!

REI, you are now, OFFICIALLY, the best store ever. And, thank you for your response. I will go to the store and sort things out.

Thanks!

lwxyz March 19, 2009 8:16 PM  

Wow, that was cool.

I am obsessed with REI, and I too wish I could own everything in the store. My dividend this year was pretty small, and it was spent online before I even got it in the mail.

Have fun shopping!

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